Privacy Policy

Last Updated: April 3, 2025

This Privacy Policy (“Policy”) describes how Viewport, along with its parent company, subsidiaries, and affiliated entities (referred to collectively as “Company,” “we,” “us,” or “our”), collects, uses, discloses, processes, and safeguards personal information when you interact with our website, services, and related digital platforms (together, the “Platform”). It also outlines the rights and options available to individuals regarding their personal information.

We may revise this Policy from time to time. If changes are made to how we gather, use, or share your personal data, the updated version will be posted on this page. Where required or appropriate, we may also inform you of significant updates through methods such as email, notices within the Platform, or other communications consistent with applicable legal obligations.

Your continued use of the Platform following any updates signifies your understanding and acceptance of the revised Policy. To remain up to date with our current data handling practices, we encourage you to review this Privacy Policy regularly.

Collection of Personal Information 

Types of Personal Information We Collect
We gather various categories of personal data, which may include, but are not limited to, those listed below. From time to time, we may also collect other forms of personal information not explicitly mentioned here. Any such data will be used in accordance with this Privacy Policy or as described at the point of collection.

• Account Details: This includes the information you provide when creating or managing an account with us, if applicable.
• Contact Details: Your email address, social media handle, or other identifiers that allow us to reach out to you.
• Device Characteristics: Technical information related to the device you use, such as operating system type and version, hardware manufacturer and model, network provider, browser details, IP address, screen resolution, advertising identifiers (e.g., GAID or IDFA), and generalized location (e.g., city, state, or region).
• Interaction and Usage Data: This includes information about how you use our Platform — for example, pages visited, navigation paths, time spent on specific screens, prior websites visited, engagement metrics (like clicks or time on page), timestamps of emails opened, and session duration.
• Content You Share: Any content you submit to the Platform, including text, images, video, or audio, along with associated metadata.
• Communication Records: Information included in messages or inquiries you send to us, whether for feedback, support, or other purposes.
• Survey and Contest Participation: Data you provide when engaging in surveys, promotions, sweepstakes, or questionnaires, including contact and response details.
• Marketing and Subscription Preferences: Choices you make around newsletters, advertising, or other promotional content, and how you interact with them.
• Demographic Data: Information such as your age, gender, geographic location (city, state, postal code), education level, marital status, job title, industry, salary range, military background, or personal interests.

Where We Obtain Personal Information
We collect personal information from several different sources:

• Information You Provide Directly: You may submit personal information voluntarily, such as when signing up for an account or newsletter, participating in contests or surveys, or communicating directly with our team.
• Automatically Collected Data: We, along with partners like analytics providers and advertisers, may automatically gather details about your usage of our Platform and related online environments. This includes the Device Characteristics and Interaction and Usage Data outlined above. Data is collected using tools such as:
  
  • Cookies: Small data files that help recognize your browser, remember preferences, enable features, monitor user behavior, and support advertising.
  • Flash Cookies (Local Shared Objects): Similar to regular cookies, these store additional data on your device.
  • Web Beacons (Pixel Tags / Clear GIFs): Tiny images or scripts embedded in content or emails that help us measure engagement, like email opens or page visits.
  • Local Storage: Allows certain information to be stored on your device for customization, functionality, or advertising measurement.
  • Session-Replay Tools: Software that records interactions on our site (e.g., mouse clicks, scroll behavior, and keystrokes) to support product research, issue resolution, and UX improvements.
• Information from Third Parties: We may also acquire personal data from outside sources including ad networks, marketing partners, sweepstakes collaborators, analytics services, public databases, and data vendors. Additionally, we operate brand-related content on social platforms like Facebook, Twitter, and Instagram. Any data shared with us via these services is governed by their respective privacy terms and treated in accordance with this Privacy Policy. We may combine this data with information you provide to us directly.
• Referrals: Users may refer others to the Platform by providing their contact details. If you choose to refer someone, please ensure you have obtained their permission before sharing their information.

Use of Personal Information and Processing Purposes

Our primary reason for processing your personal information is to operate and improve the Platform, deliver the services and content you request, and support our business functions. The following outlines how and why we may use your personal data, consistent with this Privacy Policy and any disclosures made at the time of collection.

Providing the Platform and Its Services

We rely on personal information to deliver core features of our Platform and operate day-to-day functions. This includes:

• Managing your user account or profile and maintaining its functionality (where applicable).
• Keeping you informed with communications about services, updates, special offers, or promotions—whether from us or trusted third-party partners.
• Customizing your experience by personalizing content, suggestions, and features based on your preferences.
• Linking data across platforms or services to gain better insights and enhance service delivery, including optimizing targeted advertising.
• Authenticating your identity and determining eligibility for specific features or promotional offers.
• Administering any contests, sweepstakes, surveys, or promotional events you take part in.
• Processing payments and transactions, and sending related confirmations or receipts.
• Delivering security alerts, technical notices, administrative messages, and other service-related communications.
• Evaluating usage patterns to enhance platform performance, usability, and content.
• Responding to direct inquiries, feedback, or service requests.

To Display Advertisements

We and our partners may process personal information to provide targeted advertising across our Platform and external channels. This includes:

• Sharing data with advertising partners to track and identify user behavior across various websites, devices, and services.
• Serving personalized ads based on your engagement history, online and offline activity, including past purchases or browsing behavior.
• Using hashed customer lists we provide to match you with similar user profiles for customized ad delivery.

Much of this data is collected automatically through the tools mentioned under "Personal Information Collected Automatically." You can manage your advertising preferences through the options outlined in the "Choices About Your Personal Information" section.

Promotional Communications

We may send promotional emails, newsletters, and other marketing materials with updates, offers, or content from us or our partners, as permitted by applicable law. You may opt out at any time through the instructions provided in the "Choices About Your Personal Information" section.

Research and Development

We also process personal data to support internal research, analysis, and product development. This includes:

• Studying usage trends, user demographics, and platform engagement to refine user experience.
• Designing and testing new features or offerings.
• Conducting research to better understand behavior and feedback to improve our services.

Legal and Regulatory Compliance

We may use your personal information to fulfill legal requirements, including but not limited to:

• Complying with laws, regulations, legal processes, or governmental requests (e.g., subpoenas or court orders).
• Meeting regulatory obligations across relevant jurisdictions.

Safety, Fraud, and Risk Management

Personal data is also used to help maintain a secure and trustworthy environment:

• Preventing fraud, misuse, or abuse of the Platform.
• Enforcing our terms and conditions or investigating suspicious activity.
• Protecting our technology infrastructure, business integrity, and operational systems.
• Safeguarding the rights and safety of our users, partners, and third parties.
• Conducting internal compliance reviews and audits.

Consent-Based Processing

In cases where you provide explicit permission or direct us to use your personal data for a specific purpose, we will honor that instruction and handle the information accordingly.

Creating De-Identified or Aggregated Data

We may convert your personal information into anonymized or aggregated data by removing personally identifiable elements. This information may be used for research, analytics, and other lawful business purposes. If data is classified as “de-identified,” we commit to keeping it in that form and will not attempt to re-identify it unless required or permitted by law.

Disclosure of Personal Information

In addition to the use cases described above, your personal information may be shared with certain third parties in specific circumstances, including the following:

Related Entities

We may share your information with affiliated companies within our corporate group, including subsidiaries and our parent organization, to support business operations aligned with this Privacy Policy.

Service Providers

We collaborate with external service providers to support essential business tasks, including:

• Website and application hosting
• Email and notification delivery
• Data analysis and reporting
• Database and system maintenance
• Fraud detection and prevention
• Marketing and promotional campaign execution
• Payment processing and financial services

These providers are authorized to access and process personal information solely for the purpose of delivering their contracted services.

Advertising Partners

We engage with advertising networks and platforms that may use personal information gathered through cookies or similar technologies to:

• Serve personalized ads based on your activity across different platforms.
• Match user profiles using hashed customer data for ad targeting and campaign optimization.

Refer to the "To Display Advertisements" section for more on managing your advertising preferences.

Co-Marketing and Sweepstakes Partners

We may share information with joint marketing collaborators or promotional partners offering contests or co-branded experiences. If you participate in these events, your data may be shared with sponsors or partners who may also contact you with promotional offers or communications.

Public Sharing and Other Users

Certain Platform features allow you to publicly post or share content. This may include:

• Creating a public user profile
• Submitting content such as reviews, comments, or multimedia files that include personal identifiers like your name, username, or social handle

Please be aware that once information is shared publicly, we cannot control its further use or redistribution.

Professional Advisors

In the course of conducting business, we may disclose personal data to professional service providers, including lawyers, auditors, insurers, and financial consultants, to support legal, compliance, and operational needs.

Regulatory Authorities and Legal Processes

We may disclose information as required by law, including:

• Responding to valid legal requests such as subpoenas or court orders
• Cooperating with regulatory authorities and law enforcement
• Protecting against fraud, unauthorized activity, or threats to safety

Business Transfers and Corporate Changes

Your personal information may be shared or transferred as part of major corporate events such as:

• Mergers or acquisitions
• Asset sales or restructurings
• Investment or funding transactions
• Bankruptcy or dissolution proceedings

Any such disclosure would occur in accordance with applicable privacy laws and obligations.

Choices About Your Personal Information

You have multiple options to manage your personal data and control how it is collected, used, and shared across our Platform.

Accessing and Updating Your Account

If you have an account with us, you may access and update certain personal information by logging into your profile and adjusting your settings. Some account types may also allow you to configure privacy preferences that control how your information is displayed or shared.

Managing Marketing Communications

You can opt out of marketing communications at any time by clicking the "unsubscribe" link found at the bottom of our marketing emails or by contacting us using the information provided at the end of this Privacy Policy. Please note, however, that you will still receive important service or transactional communications related to your account or use of the Platform.

Cookie and Browser Storage Controls

Most web browsers allow you to manage cookies, including blocking or deleting them. You can modify your preferences by checking your browser’s privacy settings. Please be aware that disabling cookies may affect the functionality of certain Platform features. For additional guidance on managing cookies, you can visit allaboutcookies.org. Similarly, browser settings may offer options to delete data stored in your browser’s local storage.

Google Analytics Settings

We use Google Analytics to gather insights about how users engage with the Platform. To learn more about how Google collects and uses your data, visit this page. If you prefer to opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on, available here.

Ad Preferences and Targeting Controls

You have options to manage how your information is used for interest-based advertising, including:

• Blocking third-party cookies via your browser settings
• Installing browser extensions that limit tracking behavior
• Adjusting your mobile device settings to restrict ad tracking linked to your advertising ID

You can also opt out of personalized ads from many advertising networks through the following industry programs:

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

In addition, our advertising partners may offer their own privacy and opt-out tools:

• LiveIntent: We use LiveIntent for certain email communications and features. To learn more, visit LiveIntent’s Privacy Policy.
• Google Ads: For more information on how Google uses data in advertising, click here. To opt out of Google’s personalized ads, click here.

Please remember that preferences usually need to be set on each individual browser or device you use. Furthermore, because not all ad networks participate in these programs, opting out does not eliminate all personalized advertising. You may still see ads, but they may be less relevant.

Do Not Track (DNT) Requests

Some browsers allow you to send “Do Not Track” signals to websites. Currently, our Platform does not respond to these signals. For more information on DNT settings, visit All About DNT.

Links to Third-Party Websites and Services

Our Platform may include links to external websites or services operated by third parties. Inclusion of such links does not imply endorsement or affiliation with those entities. In some cases, our content may also be accessible through platforms or services we do not control.

We are not responsible for the privacy practices, content, or data handling policies of these third parties. Since they operate independently, we encourage you to review their privacy statements to understand how your personal information may be collected and used.

Data Security Measures

We implement reasonable technical and organizational safeguards to help protect your personal information from unauthorized access, disclosure, or misuse. These measures are designed in accordance with industry best practices for data protection.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure. While we work diligently to protect your personal data, we cannot ensure or warrant absolute security.

Children’s Privacy

Our Platform is not intended for individuals under 18, and we do not knowingly collect information from minors.

International Data Transfers

We are based in the United States and partner with service providers both within the U.S. and abroad. Consequently, your personal information may be collected, processed, or stored in countries outside of your residence, including the United States. These jurisdictions may have data protection laws that differ from those in your home country and may not provide the same level of privacy safeguards.

Where required by applicable law, we will implement appropriate safeguards or obtain your consent before transferring your personal information internationally. By submitting your personal information to us, you acknowledge and, where legally permitted, consent to the transfer, processing, and storage of your information in accordance with this Privacy Policy.

Notice to Nevada Residents

Pursuant to Chapter 603A of the Nevada Revised Statutes, residents of Nevada have the right to opt out of the “sale” of certain types of personal information. Under Nevada law, a “sale” refers to the exchange of specified personal data for monetary consideration, subject to specific legal exceptions.

If you are a Nevada resident and would like to exercise your opt-out rights, you may do so by contacting us using the details provided at the end of this Privacy Policy. Please clearly indicate “Nevada opt-out request” in the subject line of your email or written communication.

Notice to California Residents

This section applies specifically to individuals residing in California and serves as a supplement to the broader Privacy Policy. It outlines how we collect, use, retain, “sell,” and “share” personal information in accordance with the California Consumer Privacy Act of 2018 (CCPA), as amended. It also explains the rights California residents have under the CCPA. For the purposes of this section, “personal information” follows the definition provided under California law and excludes any categories of data that are not covered by the CCPA.

Categories of Personal Information We Collect and Use

We collect—and in the past 12 months have collected—the following categories of personal information, as defined under the CCPA. Specific examples can be found in the “Collection of Personal Information” section of this Privacy Policy.

• Identifiers: Includes items such as Contact Details, User Submissions, Account Credentials, Communications, and Device Identifiers.
• Customer Records: Such as Account Preferences, Survey Responses, Marketing Selections, and Demographic Data.
• Protected Classifications: This may appear through Demographic Inputs, Communications, or voluntary submissions to Surveys and Promotions.
• Commercial Data: Including transaction histories, sweepstakes responses, and promotional engagement.
• Internet/Network Activity: Covers browsing data, device usage, interaction logs, and online activity.
• Sensory Data: Audio, video, or images that may be part of User Submissions.
• Professional or Employment Details: If voluntarily disclosed via Communications or participation in surveys or offers.
• Inferences: Drawn from other data types to create user profiles or predict preferences.

The sources of this data are described in the “Collection of Personal Information” section, and our use cases are outlined in the “Use of Personal Information and Purposes of Processing” section.

For any sensitive personal information collected as defined by the CCPA, we only use or disclose it for purposes permitted under the law—such as service provision, fraud prevention, or legal compliance—and not to infer characteristics about individuals.

Disclosure, "Sale," and "Sharing" of Personal Information

Over the past 12 months, we have disclosed the categories of personal information listed above for business purposes to a range of entities, including:

• Related companies and affiliates
• Service providers and contractors
• Professional consultants (e.g., legal, financial)
• Regulatory or government authorities

Disclosures for commercial purposes—such as advertising partnerships or promotional collaborations—may also be made, for example when sharing information with an ad partner to evaluate user engagement or content performance.

We may have also “sold” or “shared” the following categories under CCPA definitions, particularly in the context of digital advertising and analytics:

• Identifiers
• Customer Records
• Commercial Information
• Internet or Network Activity
• Inferences

These disclosures may have been made to:

• Advertising partners
• Sweepstakes and joint marketing collaborators
• Corporate affiliates

We do not knowingly sell or share personal information from California residents under the age of 16.

Retention of Personal Information

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. This may include:

• Compliance with legal or regulatory obligations
• Accounting or audit requirements
• Security, fraud detection, and risk management
• Preservation of evidence for potential legal claims

The length of retention varies depending on the data type, sensitivity, potential risks, and whether the processing goals can be achieved through alternative means.

Your Rights Under the CCPA

California residents have specific privacy rights under the CCPA. These rights may be limited in scope and are subject to certain conditions:

• Right to Delete: Request the deletion of personal information we have collected from you.
• Right to Know/Access: Request information about our data practices, including:
  
  • Categories of personal information collected
  • Sources of that information
  • Business or commercial purposes for collection, sale, or sharing
  • Categories of personal information disclosed, sold, or shared
  • Third parties with whom information was shared
  • Specific pieces of personal information collected about you
• Right to Correct: Request corrections to inaccurate personal information we hold.
• Right to Opt-Out: Opt out of the “sale” or “sharing” of your personal data, particularly in contexts like targeted advertising.
• Right to Non-Discrimination: Exercising any privacy rights will not result in denial of services, different pricing, or discriminatory treatment.

To exercise any of these rights, contact us using the details provided at the end of this Privacy Policy with the subject line “CCPA Consumer Request.”

We may require you to verify your identity and confirm your California residency before fulfilling your request. Typically, requests are processed within 45 days, although complex requests may take longer, in which case we will provide timely updates.

How to Opt-Out of Sale or Sharing

You may opt out of the sale or sharing of your personal data—particularly data associated with cookies and similar tracking tools—by emailing us at privacy@theviewport.com or by enabling a Global Privacy Control (GPC) signal through your browser.

Note: If you clear your cookies or access our site from a new device or browser, you may need to reset your preferences or re-enable GPC.

Opting out of sale or sharing is also considered a request under California’s “Shine the Light” law, directing us not to share your personal information with third parties for their direct marketing purposes.

Authorized Agents

You may appoint an authorized agent to submit requests on your behalf. To process such a request, we may require:

• Proof of your identity and California residency
• Proof of the agent’s identity
• Documentation showing the agent’s legal authority to act for you

Requests lacking adequate verification may not be fulfilled.

Fees for Processing Requests

We do not charge fees for responding to your privacy-related requests. However, if a request is clearly excessive, repetitive, or unfounded, we may charge a reasonable fee or choose not to act on the request.

California Notice of Financial Incentive

We may offer programs, promotions, or features that provide benefits or incentives tied to the collection and use of personal information—such as sweepstakes entries, discounts, or exclusive access to content.

The value of your personal data in these programs is based on factors such as the estimated cost of providing the incentive and your engagement level. Participation is entirely voluntary, and you may withdraw at any time by contacting us using the information provided in this Policy or according to the terms outlined in the applicable offer.

U.S. State Privacy Laws Addendum

Residents of certain U.S. states—such as Colorado, Virginia, Delaware, and others—may have additional privacy rights under state-specific legislation. This section supplements the broader Privacy Policy by explaining how we collect, use, and disclose personal information for individuals residing in those states, as well as detailing their rights. For the purposes of this section, “personal information” refers to “personal data” or “personal information” as defined by the applicable state privacy laws, excluding any data that is exempt under those statutes.

Personal Information Collection and Use

Our data practices are outlined throughout this Policy and summarized here as follows:

• Categories of personal information collected: Refer to the “Collection of Personal Information” section.
• Purposes for data processing: Detailed in the “Use of Personal Information and Processing Purposes” section, including uses for targeted advertising.
• Third-party disclosures: Covered in the “Disclosure of Personal Information” section, which describes both the categories of third parties and the types of information shared.

Disclosures, “Sales,” and Targeted Advertising

In the past 12 months, we may have disclosed all categories of personal information outlined in this Policy to the entities listed under “Disclosure of Personal Information.” These disclosures support our business operations and are made for the purposes outlined here or at the time of collection.

In addition, we may have “sold” or used the following types of personal data for purposes of targeted advertising, including sharing with Related Companies, Advertising Partners, and Sweepstakes or Joint Marketing Partners:

• Contact Information
• User Submissions
• Account Information
• Survey and Sweepstakes Responses
• Feedback and Communications
• Referral Data
• Device Information
• Online Activity and Interaction Data
• Data collected automatically via cookies and similar technologies
• Inferences drawn from any of the above

Under certain state laws, such exchanges may be classified as “sales” or “targeted advertising” because they involve providing personal information in exchange for value or for cross-context behavioral marketing, as described in the “To Display Advertisements” section.

Your Privacy Rights

In addition to choices described elsewhere in this Privacy Policy, residents of certain states may exercise the following rights—subject to applicable legal conditions and verification requirements:

• Right to Access: Request confirmation of whether your personal data is being processed and obtain access to that data, including in a portable format when technically feasible. You may also request information about third parties with whom your data has been shared.
• Right to Correct: Request that inaccurate personal information we maintain about you be corrected.
• Right to Delete: Request deletion of personal information we have collected from or about you.
• Right to Opt-Out: If your personal data is subject to “sale” or used for targeted advertising, you may request to opt out of these activities.

How to Submit a Request

To access, correct, or delete your personal information, or to exercise other rights granted by your state law, please contact us via the email address listed at the end of this Privacy Policy. Include your state of residence and clearly label the subject line as “Privacy Request.”

To opt out of personal data being “sold” or shared for targeted advertising, you may:

• Email us with a Privacy Request
• Enable and broadcast a Global Privacy Control (GPC) signal through your browser

If you clear your cookies or access the Platform from a different device or browser, you may need to reset your preferences or re-broadcast the GPC signal.

Where allowed by law, you may appoint an authorized agent to act on your behalf. In such cases, we may require:

• Verification of your identity and residency
• Confirmation of the agent’s identity
• Documentation showing the agent’s authority to act on your behalf

Appeals Process

If we deny your privacy rights request, you have the right to appeal our decision. To do so, follow the instructions provided in our response, or contact us using the email address included at the end of this Policy. Appeals will be reviewed and processed in accordance with the relevant state laws.

Contacting Us

If you have any questions or comments about this Privacy Statement, please do not hesitate to contact us at:

Viewport LLC
245 N Highland Ave NE, Ste 230-857
Atlanta, GA 30307

By Email: privacy@theviewport.com

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