Position Overview
Come join Viewport, one of the fastest growing digital media and publication startups in the U.S. We’re seeking an Associate Advertising Analyst to help track and analyze performance metrics across our brand portfolio. In this role, you will collaborate with cross-functional teams to launch, optimize, and scale monetization efforts. You’ll work closely with both business and technology teams to gather insights, drive data-informed decision-making, and refine strategies. Your key responsibilities will include monitoring campaigns, assisting with monetization strategy, and contributing to the optimization of campaign performance to maximize yield and support our business growth.
Job Responsibilities
- Develop and interpret key business KPIs for new advertising efforts and partnerships.
- Implement and manage reporting processes for new advertising campaigns, both manual and automated.
- Gain a deep understanding of the full campaign lifecycle for email and web advertising channels.
- Assist in the launch and management of new campaigns across all advertising channels.
- Define and document new advertising processes as the business scales and evolves.
- Coordinate with cross-functional teams to ensure timely delivery of campaigns and keep key stakeholders informed of new initiatives.
- Enhance A/B testing reports to extract actionable insights for campaign optimization and growth.
- Compile, analyze, and present advertising performance data and reports to assess campaign effectiveness.
- Collaborate with the data team to refine the data input into BI tools and improve the accuracy of generated reports.
Candidate Profile
- 2+ years of experience in a financial or marketing role with a focus on reporting.
- Work experience or University degree that demonstrates strong quantitative ability with a concentration in financial analysis.
- Experience successfully designing and implementing advertising campaigns from start to finish. Web or Email experience preferred but not required.
- Ability to organize data from disparate sources, derive KPIs and build reports for use by your team and broader business users.
- Experience with modern remote work communication tools; Slack, Asana, Google Docs, Microsoft Office, etc.
- Experience with digital marketing and campaign management is a plus.
- Experience with SQL, Looker, or similar BI tools is a plus.
Top 3 Skill in the Ideal Candidate
- Strong analytical skills with the ability to derive actionable insights from data.
- Detail-oriented, capable of managing reporting schedules across multiple brands and advertising channels.
- Excellent communication skills, able to present data findings and make strategic recommendations to leadership.
